Privacy Policy

9 Lives Sdn. Bhd. Privacy Policy

1. General

This Privacy Policy applies to our website (including social media sites and mobile applications) and contests (“Website”) dedicated to/organised by 9 Lives Sdn. Bhd. (“9LIVES”) and/or any affiliates (collectively, “we”, “our”, or “us”) for consumers in Malaysia where we collect certain personal information (“Personal Data”).

Please read this Privacy Policy carefully as it contains important information to help you understand our practices regarding any personal information that you give to us or that we collect otherwise in the context of the Website and the ways in which you can protect your privacy.

We respect your privacy and are committed to keeping your Personal Data secure and managing it in accordance with our legal responsibilities under applicable data protection laws, in particular, the Malaysia Personal Data Protection Act 2010 (hereinafter referred to as the “Act”).

For the purposes of this Privacy Policy, the terms “Personal Data” and “process” and/or “processing” shall have the meaning as prescribed in the Act. Further, “Website” shall mean any world wide web owned by us or our licensor, and/or managed by us or our licensor, and any other websites, whether known now or in the future.

This Privacy Policy describes:

what information is gathered,
how this information is used,
who the information will be shared with,
how you can opt-out,
how you can modify your Personal Data held by us,
and any other changes that have been made from time to time.

By “liking” our Facebook brand and/or corporate page, or following us on our brand’s and/or corporate’s Instagram or Twitter account, or subscribing to our brand’s and/or corporate’s YouTube channel or otherwise expressing or providing a similar indication of your interest in us in other social media sites, you hereby agree that you have read this Privacy Policy and consent to our collection and further processing of your personal data in the respective Social Media Sites (as defined below) in the manner as specified in this Privacy Policy.

2. What Personal Data We Collect and How We Use Your Personal Data

In the course of your relationship with us, we collect a large variety of Personal Data relating to you and your relationship with us.

We collect your Personal Data from:

the information you have provided to us and/or in any other 9LIVES forms that you are required to complete,
any other information we have or may obtain about you through any oral or written communications,
when you participate in our events, or when you “like” our Website.

Requested information on the Website marked with an asterisk (*) is mandatory. If you do not provide the requested information, we may not be able to provide the requested service to you.

We have specified the Personal Data we collect and the purposes for which we use it:

Customer services: We process your e-mail address or phone number (depending on how you have contacted us) to answer your questions and/or issues you have submitted via the Website, for product recalls or other service mails you sent us.
Sending newsletters and/or marketing e-mails: If you have subscribed to the newsletter, participated in any contest or event, or followed any of the Social Media Sites, we use your e-mail address to send you our newsletter and/or marketing information. You can unsubscribe anytime.
Marketing: We may collect information about your online searches (clicks and views), your Website settings, customer service requests, and contact history to send you personalised offers.
Website usage: We collect information such as your IP address, web pages visited, device name, and browser type to build visitor segments and improve your experience.
Maintenance and optimisation: We use Personal Data for maintenance, performance improvements, and fraud prevention.
Research activities: You may be invited to participate in surveys, pilots, focus groups, and other research activities.
Campaigns and contests: We collect your name, e-mail, address, and phone number to administer promotions and send prizes.
Analytics: We process cookie data for analytical and statistical purposes.

If we use your Personal Data for other purposes, we will inform you separately. You can always opt out of newsletters or direct marketing.

3. How We Share and/or Disclose Your Personal Data

We do not sell your Personal Data.

However, we may share it with certain third parties (“Third Parties”) to help us provide services and run our Website. These include:

9LIVES group of companies and official brand owners.
Service providers who assist us in operations, delivery, or analytics.
Business partners for joint collaborations.
Debt recovery agencies or solicitors for outstanding accounts.
Purchasers in case of merger or acquisition.

These parties may be located in Malaysia or elsewhere (including the European Economic Area). We may also disclose Personal Data to law enforcement when legally required.

4. Transfer of Personal Data Outside of Malaysia

It may be necessary to transfer your Personal Data to Third Parties located outside Malaysia. By continuing to use the Website, you consent to such transfer. We ensure that an adequate level of protection is maintained and require service providers to protect confidentiality and security.

5. Security of Personal Data

We take technical, physical, and organisational measures to protect your Personal Data from:

misuse,
accidental, unlawful, or unauthorised destruction,
loss, alteration, disclosure, or access.

However, no internet-based site is 100% secure. We are not responsible for the privacy or security practices of external websites linked from ours.

6. Retention of Your Personal Data

We retain Personal Data:

as long as legally required, or
as long as necessary for the purposes listed.

Generally, Personal Data will be kept for 7 years after your last dealing with us. After that, it will be destroyed or de-identified.

7. Cookies

Cookies and similar technologies are used to:

remember your account settings, language, and country,
measure and analyse behaviour on our Website,
show personalised advertisements.

Our cookies are used to:

save and retrieve passwords,
track frequency and duration of visits,
analyse visitor profiles and clickstreams,
personalise content and monitor banner ad interactions.

Most cookies are “session cookies” and deleted after your session. You can decline cookies, but some Website features may not work properly.

8. Social Media

You may share information via Facebook, Instagram, Twitter, LinkedIn, YouTube, or other social media platforms (“Social Media Sites”). Shared information, such as name and preferences, may be visible to others. We advise reading each platform’s privacy policy.

When interacting with us via Social Media Sites, the Personal Data collected may vary depending on your account’s privacy settings. Visit the respective social media privacy policy pages for details.

9. Your Rights to Access, Rectification, Deletion, Restriction and Data Portability

You have the right to:

request an overview of your Personal Data,
rectify, delete, or restrict processing,
receive your data in a machine-readable format,
request data transfer to another controller (where feasible).

Requests can be made to our contact personnel (see below). Certain data may be exempt from modification or deletion due to legal requirements.

10. Your Right to Object

You may request us to stop processing your Personal Data. We will comply unless we have legitimate grounds to continue.

You have an absolute right to object to:

direct marketing, and
profiling for marketing purposes.

You can withdraw your consent at any time. Note that withdrawing consent may limit our ability to provide some services.

11. Accuracy and Completeness of Personal Data

You are responsible for ensuring your Personal Data is accurate, complete, and up-to-date.

12. Updates

We will review and update this Privacy Policy from time to time. Any changes will be posted on our Website and, where possible, communicated to you.